Evaluation - Question 7

In my media piece, I've tried to appeal to my target audience by making sure certain features were kept to. Whilst my media product does apply to both genders it is mostly aimed at females aged 15-25 and as a result the rating one gave the film was 15 as people younger would not understand certain aspects like the enigma code.
Being targeted for females I wanted the cast to be specifically female dominated since there is a lack of female protagonists even in mainstream films they always seem to play: the love interest, victim, or support character. Like Scarlett Johansson in 'The Avengers' she plays a strong female lead however she is always more a supporting character as shown in 'Iron Man 2'. Whilst we've empowered females with the casting some conventions were kept to like on of them playing a victim as it is to aware women of the dangers of certain areas and stalkers which at the time many girls have been targeted even on the location we filmed on, so in our local area it was a prominent issue. The reason for this is to unite the female gender, as in many films they are seen put against each other. Girls also tend to be target for appearance and this film highlights that a girl should be able to travel where ever, without the fear of these stalkers etc.
Music, there were lots of non diegetic sound to attract the audience and due to this type of music it gave a sense of danger with the horror style sound but also sounded natural and fit into the scene.
There is a twist which causes an enigma code as you don't see what happens to the victim or who kills her or even what happens to her. Whilst gore does attract audiences I thought that leaving it on this cliff hanger was far more beneficial as the audience wonders all these things and more: like what will happen to the protagonist Emma. Both girls are the average teenage stereotype hence why they are more relatable in younger teenage-early 20s girls. But also the sexuality as more LGBT themes are being explored in mainstream film and TV which effects the relationship with the audience and they are not conventional characters seen.